31 January 2025

SJ is an international sneaker brand with Belgian roots. At SJ, it’s all about making cool, comfortable shoes that are not only good for your feet but also for the planet. Whether you’re an adventurer, athlete, or trendsetter, our brand promises an experience built around three core values: innovation, accessibility, and responsibility. 

This year, SJ was hosting a sneaker design contest, offering a unique opportunity for creatives to showcase their design skills and gain valuable experience. For this assignment, the task was to conceive and design a new sneaker. Additionally, our students developed a media campaign to launch this new shoe to the general public. Alongside creating a series of social media templates, they also designed and delivered a one-page website.