Non Alcoholic beer branding

Our students had to develop a branding for their own craft beer. And since alcohol-free beer is on the rise, with many brands focusing on it, we’ll also target this market with our beer. You can brew the best beer in the world, but without an appealing name and a well-designed bottle label, it will be difficult to reach your audience. The students had to come up with a meaningful concept for their own alcohol-free beer. They had to use their own world and experiences to create a personal story behind the name.