31 January 2025

Project in cooperation with Red&Yellow Creative School of Business, Cape Town

The Arts District is a new, stylish, arts destination located in Cape Town and billed as the new cultural hub of the region, bringing music and art to life. The district, will be an exciting destination with its exclusively pedestrianized and animated streets, shaded walkways and courtyards. It will be distinguished by its unique mix of components that focus on the cultural and creative side of Cape Town, including multiple venues for theatre, concerts, art exhibitions, orchestra, comedy and films. 

The Arts District Cape Town is a visionary project aimed at creating a vibrant cultural hub in the heart of South Africa’s Mother City. As part of our assignment, we seek to develop an innovative visual branding strategy/visual outcome that embodies the spirit of this proposed district and resonates with people looking to explore a new cultural destination.